As we found out at the beginning of the article: search promotion is a type of online advertising. Socialcali is describing how marketing can be profitable for your business. If you open any marketing textbook, you can predict the effectiveness of any ad based on its properties:
Reach is a property of an ad that shows how many audiences we can reach and how many people can interact with it. For example: if it is an ad in an Elevator of a residential building, the coverage of the ad message will be several hundred people who use this Elevator, and if the ad was released on the Central TV channel in Primetime, its coverage may reach several million people.
Affinity is a qualitative indicator of the concentration of the target audience within the audience to which the ad is distributed. For example, if you place an ad for a lawyer’s day sale and place it in a courthouse, the target audience will be very high, since 90% of the court’s employees (except for janitors and cleaners) have a legal education, and the main visitors are lawyers, lawyers, prosecutors, and police officers.
Accordingly, if the same ad is placed in a building, the probability of getting into is also possible, since one of the parents who take their children may have a legal education, but the concentration of such an audience will be very low, hence low affinity.
Relevance refers to whether an ad message meets the audience’s expectations. What does it mean: If we serve an ad for a luxury product to a low-or middle-income audience, the effectiveness of this ad is likely to be low! Because, despite all the advantages of the product, it will not meet the expectations of this target group due to its high cost.
Let’s analyze the effectiveness of advertising and promotion in search engines
Search engine coverage
By various search engines (Google, Bing, Yahoo, and Yandex) in total, regularly enjoy more than 93% of all Internet users of planet Earth, i.e. billions of people! For example, the audience registered in certain social networks is 43% of the entire Internet audience.
The affinity of ads in search engines
Search engines are designed to provide content for the user’s query. The user identifies their own needs through the search query that they enter in the search bar, and the search site adjusts its content to this query. Thus, the rate of affinities advertising in search engines is close to 100%
Relevance in search results
It would be unfair to say that search engines always produce results that 100% meet the expectations of their users, of course, this is not the case. However, the level of relevance of ads in search is significantly higher than that of ads in social networks. Socailcali provides the best digital marketing and search engine optimization services that can boost your business to page one of Google. Let’s join us for further information.